This brief article attempts to provide a step-by-step guide for businesses to interact with existing and potential customers utilizing the extraordinary open platform, Twitter. Follow these straightforward steps and see your web social presence grow and more traffic to your internet site.
1. Set Up A Twitter Account
This might seem obvious but it’s very important to select a correct user name to represent your company. Choose your company name. As an example, our twitter name is BusyBeeCandles. This is the twitter name for our company Busy Bee Candles. We supply scented candles and home fragrance products as well as wholesale candles.
2. Use a great profile image
This is often ignored and we see an unlimited amount of personal photos representing companies. Remember, your company Twitter account represents a brand not you personally. If you’d like an individual account, great, get one of those. For corporations, use your logo’s your product or something that relates to your business.
3. Write a short synopsis of your company and use this as your profile
We so often see a poor profile on company twitter accounts. This is an immediate put off for potential followers. Write something catchy and concise which will get folks enthusiastic about following you.
4. Attach your site address to your profile
This is a complete must do. Supporters can click your profile and click straight on this link to visit your company site. Make it easy to connect.
5. Follow your existing contacts list
Start by following people you know, company contacts, suppliers and those you supply. Build a list and use the search section of Twitter to find these contacts. Also visit your contacts web sites, you’ll be surprised how many will publicise their twitter details to the customers and contacts
6. Join the conversation
Read your contacts tweets and reply to them. Keep it friendly, professional and informed. You are a professional in your field and make sure everybody knows it.
7. Write publicity tweets
Include an occasional PR tweet in your twitter stream. Something like “Visit our site for excellent quality products at a fantastic price” and attach the link to your web shop. Again, make it simple. Keep the tweet simple and focussed on a single topic.
8. Engage with folk
Twitter is all about conversation, interaction and sharing. Tell folks about your company. Awards won, famous patrons and whatever else that you have in your arsenal that makes you special. People on twitter wish to know more about your company.
9. Get a little personal
It is critical that you appear like a genuine person. Nobody wants to follow a stream of attention seeking tweets. We occasionally include tweets or an amusing image about our pets. Be individual yet restrained. It’s a tricky talent to master but read other tweets from established twitter company accounts and you will soon get the knack of it.
10. Run a give away
Twitter folks love a contest. It is a great opportunity for you to raise your profile, offer a sample of your product and gain feedback. The prize doesn’t have to be large, your own products are the best. We do this a lot and receive superb reviews that everybody on twitter can read. Fantastic low cost marketing.
Follow these straightforward steps get yourself social and join the media revolution. If you would like to see an account in action, follow our Scented Candles twitter account and tweet us if you’ve a question.
Authored by Nathan Hooper at Busy Bee Candles, an active social marketing pro, gigantic twitter fan and compulsive tweeter. Visit Busy Bee Candles for wonderful Scented Candles and great Wholesale Candles
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