If your site isn’t ranking highly for those lucrative, long-tail keywords, you clearly need to review your SEO (Search Engine Optimization) strategy.
Before rushing to obtain any off-page job done, (backlinks etc), the 1st place to begin is right at home, ON your internet site. Our Web Copywriting Brisbane team unearths its secrets…
Here are 5 tips for keyword integration in your copy:
1. Turn your page titles into workhorses
The most important place your keywords should appear is in the title tag of the page. This simply is the wording right at the top of the browser window, ABOVE the page content.
2. Use your opening sentence
We’ve always found it successful to repeat the targeted keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In many cases, search engines use this first copy as the outline of the content, so writing this from a Selling viewpoint instead of just an SEO viewpoint is critical.
3. Even sub heads can influence rankings
Subheads are useful from a reader’s point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.
4. Incorporate related words & synonyms
Good, human-friendly content will simply result in words that are linked to, as well as synonyms for, the keyphrases you are after. It is safe to assume that search procedures are advanced enough to have a look for proper contextually related words that support your targeted keywords.
5. Be specific
Do not use bland general terminology, use powerful, detailed words. The more precise you are the less your audience have to work out, and the less the search websites have to work out. The flow-on is that explicit copy, by default, means you are much more likely to incorporate extra, related words to support the general cost of your keywords.
To learn about whether the keyword density of your site is well balanced, contact our Marketing Agency Brisbane. As well as having our web copywriter in Brisbanecheck it over, we have advanced software that will analyse your website against those of your competition, identifying strengths, weaknesses and possibilities for improvement to find out WHY your internet site isn’t ranking and give you the benefit you are looking for.
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