I get my paycheck from a web marketing firm focusing on every facet of online marketing. However, our most lucrative function is our capacity as a search engine optimization and social media agency. It’s the SEO part that I would like to talk about today. We have been doing what we can for some time right now, doing SEO both for ourselves and for other clients. While we have seen fantastic results from our SEO efforts for ourselves and the vast majority of clients, we have had one client whose rankings have completely refused to move.
At first, we were confused. The keywords for which they were going after were not particularly difficult; we did less work for vastly more competitive keywords with much better results. We would occasionally have this webpage rank somewhere in the 800′s (which, as you, know on Google, means you might as well not rank at all). It was all very aggravating.
Then we did a little test; we made a totally new website and copied the words from the page that we were attempting. We made sure that it was seen by Google, but we did not other work to promote. After it went live, it was ranked forty the next day.
Now, Google frequently gives pages a boost when they first come into being, something that people call the “Honeymoon Period.” We kept the website on the back burner until such a time that the Honeymoon Period no longer made a difference. The website dropped a a little, but it was still ranking much higher than the other webpage, and more consistently.
Then we learned that the problem was with the client’s webpage, and not with any of our efforts. We did a bit of investigation, and installed Google Webmaster Tools to monitor their website, something which the client, for reason, didn’t want. Anyway, after a few weeks of monitoring, we discovered that their website was getting constant crawl errors, something which Google looks at in a negative light. We found out their server was going down several times a month, something we never noticed, but the spiders did. We switched the customer to a different web hosting company and, within a few weeks, they were on the first page. Now, that’s a lesson on why you need be judicious when it comes to choosing your web hosting!
So, do you think you would like for more information about hiring a social media agency? Would you would like for more information about web marketing? Check us out at fishbat.com for more information!